An API manufacturer serving both small biotechs and global pharma companies faced a clear marketing challenge. Their customers had very different priorities, yet the company’s email campaigns and website treated everyone the same. The generic approach resulted in low engagement and missed opportunities to highlight their broad range of capabilities.

DHAX Agency implemented an AI-powered content personalization strategy to deliver the right message to the right audience at the right time. First, we created detailed personas using CRM and website analytics data, focusing on segments like pre-clinical biotech scientists and procurement managers at large pharma companies. Next, we built a dynamic AI-powered content hub that adjusted recommendations in real time, serving each visitor the most relevant white papers, case studies, and technical data sheets based on browsing behavior and persona. Finally, we developed a series of automated nurture campaigns where email content blocks dynamically adjusted to the recipient’s segment, ensuring highly relevant and personalized communication at scale.

Results included:

• 50% increase in email click-through rates due to more relevant messaging
• 30% increase in time on site as visitors engaged with tailored content
• Significant improvement in lead quality, with prospects better informed and aligned before engaging sales

By applying AI to content delivery, DHAX Agency helped the API manufacturer turn a one-size-fits-all approach into a personalized, segment-specific experience that built stronger engagement and higher-quality leads.