A mature SaaS company had built up a database of more than 50,000 leads over the years from events, content downloads, and website inquiries. However, with the sales team focused almost exclusively on new inbound opportunities, this database sat untouched representing a huge missed revenue opportunity.

DHAX Agency designed a reactivation strategy to bring this dormant database back to life. We began by applying a lead scoring model that used demographic and behavioral data to identify the segments most likely to convert. Next, we launched multi-touch nurture campaigns tailored to each segment, featuring value-driven content such as research reports, invitations to exclusive webinars, and special “welcome back” offers to reignite interest. Finally, we created a sales handoff system, including real-time CRM alerts whenever a dormant lead re-engaged — for example, by visiting the pricing page or downloading a new asset — ensuring the sales team could follow up quickly and effectively.

Results included:

• Reactivation of 10% of the dormant lead database within six months
• $500,000 in new pipeline generated from previously inactive leads
• A sustainable, automated nurturing engine that continued to deliver qualified opportunities

By combining segmentation, automation, and timely sales engagement, DHAX Agency turned overlooked leads into a recurring source of revenue growth.

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