Sales + Marketing Integration

Strategies to bring sales and marketing teams onto the same page. From shared definitions to unified campaigns, we show how integration drives stronger pipelines and revenue growth.

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October 15, 2025

The #1 Reason Your Sales and Marketing Teams Are Misaligned (And How to Fix It)

Sales and marketing misalignment is one of the biggest hidden revenue killers in B2B. This post explains the #1 reason it happens and offers practical steps to fix it.